In this episode of Rack and Roll Future Proofing Your Warehouse, we are reimagining the modern supply chain and breaking down what has truly changed over the last decade, from flexible automation and robotics to warehouse execution systems and real time visibility.
Join host Ashley Feldpausch as she sits down with John Seidel, CEO and Managing Principal at New Course Group, to discuss how automation has evolved, why some transformation initiatives succeed while others struggle, and how leaders can take a smarter, more practical approach to deploying robotics and warehouse technology.
With nearly four decades of experience across warehouse management, automation, systems integration, and private equity advisory, John shares real world insight into what is driving automation adoption today and how organizations of all sizes can move forward without overcommitting or disrupting operations.
What we cover:
0:40 Introduction and episode overview
0:54 Guest introduction John Seidel from New Course Group
3:35 Why today’s supply chain is fundamentally different
4:33 The rise of flexible automation and in motion robotics
5:58 WMS versus WES and the importance of real time execution
7:26 Why some automation initiatives succeed while others fail
8:34 Using pilots to deploy automation without major disruption
9:22 Where leaders should start with automation today
10:45 Common mistakes companies make during automation projects
12:16 The role of internal resources and integration planning
13:06 Labor challenges private equity and what is driving automation growth
15:41 Final thoughts on future proofing the warehouse
Whether you are a mid tier organization exploring robotics for the first time or a larger enterprise refining your automation strategy, this episode offers practical guidance to help you move forward with confidence.
